Articles

Storytelling is highly effective. Stories capture the attention of your audience and make your business relatable. This is why they’re so useful in branding.      

Why We Love  Storytelling

Your Story shows your company’s personality and emphasizes how you are unique. Your story makes you memorable. 

Stories work especially well in the Digital age because your customers are flooded with advertising and marketing messages all day long. 

Think of a local coffee shop that stands up against the big nation-wide chains, or a healthy organic restaurant with a mission to offer ethical and environmentally-friendly food.

These brands are strong because of stories that emphasize the values they share with their customers.

In fact, some people are loyal to brands solely because of their stories. As a Health & Lifestyle Business, you can cut through the noise, share your brand value and grow your audience with your personal & business story.

What’s Your Story?

Your brand story is the genesis story of your company. It tells why you founded it and how you grew it to its current state.

It might include things like: 

  • How you grew from humble beginnings and overcame overwhelming odds
  • How you stuck with your principles when selling out would’ve been easier
  • How you solved a problem and then decided to offer this solution to the world at large
  • How you want to change the world and why you’re trying to do it

Like any good story, yours starts with a “why.”  It has ups and downs, plot twists and drama, and a vision for the future, all centered around your Health & Lifestyle Business and it's brand

How to Discover Your Story

Your Story is already there, you just need to figure out how to tell it. Start by identifying your “why.” 

  • Why does your company exist?
  • What motivates you to do what you do?
  • What is your mission?
  • How do you contribute?

Brainstorm several story ideas

Write a few different versions of the basic story that emphasize different aspects of your business. If you’ve already clarified what’s your unique value, write a story that explains your value.

  • Write a few different versions to appeal to different segments of your market.
  • Once you’ve chosen the right one, simplify it, so it gets straight to the point.
  • And Give it the “so what?” test. 

When people are reading your story, they’re thinking, “so what?” In other words, “What’s in it for me?” It should be about your company, but it should also tell the reader what you can do for them.

A good Brand Story is straightforward and easy to understand. Create shorter and longer versions, so you have a choice of where & when you can integrate them into your Health & Wellness business branding. 

Your Stories will display your unique value and your offer. 

       

        Join us inside the DSC community and access the Masterclass on “Storytelling for Business”

 

Get Tactical to Grow Your Social Media Following - 4 tips

September 10, 2021

More
Use Social Media to Grow an Audience of Buyers

August 23, 2021

More
7 Tips on Leading a Virtual Bootcamp Like a Pro

July 5, 2021

More