Storytelling is highly effective. Stories capture the attention of your audience and make your business relatable. This is why they’re so useful in branding.
Why We Love Storytelling
Your Story shows your company’s personality and emphasizes how you are unique. Your story makes you memorable.
Stories work especially well in the Digital age because your customers are flooded with advertising and marketing messages all day long.
Think of a local coffee shop that stands up against the big nationwide chains, or a healthy organic restaurant with a mission to offer ethical and environmentally-friendly food.
These brands are strong because of stories that emphasize the values they share with their customers.
In fact, some people are loyal to brands solely because of their stories. As a Health & Lifestyle Business, you can cut through the noise, share your brand value and grow your audience with your personal & business story.
What’s Your Story?
Your brand story is the genesis story of your company. It tells why you founded it and how you grew it to its current state.
It might include things like:
Like any good story, yours starts with a “why.” It has ups and downs, plot twists and drama, and a vision for the future, all centred around your Health & Lifestyle Business and its brand.
How to Discover Your Story
Your Story is already there, you just need to figure out how to tell it. Start by identifying your “why.”
Brainstorm several story ideas
Write a few different versions of the basic story that emphasize different aspects of your business. If you’ve already clarified what’s your unique value, write a story that explains your value.
When people are reading your story, they’re thinking, “so what?” In other words, “What’s in it for me?” It should be about your company, but it should also tell the reader what you can do for them.
A good Brand Story is straightforward and easy to understand. Create shorter and longer versions, so you have a choice of where & when you can integrate them into your Health & Wellness business branding.
Your Stories will display your unique value and your offer.
Join us inside the DSC community and access the Masterclass on “Storytelling for Business”