Social media.  It's one of my favourite ways to interact with others around the world, to see how they are marketing their products and services. You may have a love-hate relationship with Social Media. However, what we know is that it's here to stay.

your-social-media-plan-working-youSome people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever. Frustrating, I'm sure.

What’s the difference between the Social Media Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships.

 

Yes, no one just casually pops up on social saying what their ideal client wants to hear. It's crafted to seem that way. It's crafted so that their audience gets to know, like and trust them.

 

 

Grab Your FREE Guide *7-Step Plan to Explode Sales with Online Marketing*

 

Marketing and selling your products and services via a social media channel, Social Selling takes skill.  How the Wannabe approaches the opportunity is often quite different from how the Social Media Darling approaches it, even if we’re talking about selling the exact same product,

 

Let’s break it down more:

 

The Social Media Darling cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts and also on other posts in her feed.

 

She shares snippets of her life instead of bombarding her followers with product pitches. The Social Media Darling also knows, through trial and error, which platforms give her the most engaged audiences and this is where she spends her time.

 

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The Wannabe also cares about people but she’s posting product photos on every single social media platform available, desperate to make a sale.

 

She figures that people don’t buy the first time they hear about her product so she continues to post about the product.

 

She doesn’t notice when people leave comments or doesn’t know how to respond back. She comments on only a select few posts and is spread too thin across all the different platforms.

 

 

 

How to Revise Your Social Media Plan

 

The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically.

 

If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on Linkedln but have an inbox filled with unanswered invitations to network, consider whether you should continue to use this platform?

 

First, determine where your target market hangs out and learn how to use that platform. If you’re aiming to attract professional clients, then Linkedln might be your ticket. If you’re looking for other solopreneurs or small business owners, then Facebook or Instagram will be better suited.

 

Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into 144 characters? Then drop Twitter instead of stressing about it.

 

Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions.

 

You can deepen your connection with your followers if they share the same passions as you do. Sharing your mistakes and triumphs; trips and travel aspirations; favourite hobbies; favourite sports teams; favourite movies or television shows. Your fave food or exercise routine.  These shares will let people get to know the whole of you, not just the business you.

 

Need More Help? Grab this Free Report.

I have written a step-by-step report titled, ”7 Step Plan to Explode Sales with Online Marketing" The practical Guide to generating leads and sales outlines the key elements that you need to work together to get the social media machine to work for you.

 

Many of my friends and colleagues, especially Coaches, Health & Wellness Professionals in my community are stymied by the whole process of Social Selling.  Re-examining your social media strategy and discovering what works for you is just one of the Seven steps I’ll talk about.  

 

 

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