The most crucial step for a Health & Lifestyle Entrepreneur in creating an effective marketing message is identifying your target market. Your message needs to speak directly to their needs and explain how your product or service meets these needs.
This is the single biggest factor that determines the success or failure of your marketing. So, if your marketing isn’t working, it could be because you haven’t clearly defined your target market & their needs.
What Is a Target Market?
The ideal end-user of the products or services you offer. A target market is a set of individuals who share these common characteristics.
In other words, this is the group of people who can best use what you’re offering. It’s important to define who this group is so you can craft your message just for them.
<<< Get Your CheatSheet >>>
Give Your Message Focus
The right targeting gives your message focus.
You can’t be all things to all people and if you try to be everything for everyone, you’ll end up appealing to no one.
Casting your net too wide will bring in prospects who won’t eventually buy. You’ll waste time and effort nurturing these leads with no result.
Targeting tightens up your message. So you focus your time and energy on the people who will actually benefit from using your product or service.
Specificity – They’re Speaking to ME
Your prospective buyer is looking for a message that resonates. They skim their social media news feed and ignore most of what they see. So how do you make your content stand out?
Through targeting a specific set of people and studying them, you can deeply understand the interests of the people you want to reach. What makes them interested in your product? What's their pain? What's their desire?
It's key to figure out how to create compelling content that grabs their attention and draws them in. Targeting helps you set yourself apart from the millions of other messages they receive every day.
Addressing Pain Points
The most important thing to know about your audience is their pain points. You want to understand what problems they face. Then help them understand why your product is the solution.
Targeting helps you discover what this pain is and how you can address it.
Targeting is Essential Marketing Research
Before you invest a great deal of time and energy into a marketing campaign, you need to make sure there is actually a market for your product.
The research that goes into building a customer profile helps you to clarify that this market exists and what's the opportunity. Research is also essential if you plan to seek funding for your campaign.
Refining Your Target
Through this research, you should aim to refine your target market. You may start out with a general idea, however, allowing yourself the liberty to explore all aspects of your target audience. You may discover an underserved segment of the market you can target.
You can then adjust your marketing for a smaller segment of the population. A niche, where you can get more results with less effort.
The First Step: Your Customer Profile
How do you successfully target your market? It starts with creating a customer profile.
- This profile contains demographic data and information on their values, tastes, needs, and pain points.
- It describes all of this in terms of one single individual who most needs your product.
This is the first step of any successful marketing campaign.
<<< Get Your CheatSheet >>>
Join us inside the DSC Community for Masterclass
“Craft the Right Message for Your Target Audience"